Framing the
Future of Weave
Client: Weave
Role: Creative Direction, Storyboarding, Keyframes
Collaborators: Animation by Jon Jensen, Copy by Jessie Harter
Focus: Narrative framing, motion restraint, platform positioning
Built to set the tone for Weave’s AI story, this hype video shifts the narrative from scattered features to a unified platform. The approach favors restraint—clean motion, intentional pacing, and minimal type—allowing the idea to land without overproduction. Storyboards and keyframes drive a clear arc, while a floating UI system reinforces how everything connects. It’s a focused, high-impact piece designed to make the vision feel real before it ships.